Curvo uses Basis Grotesque Pro. The typographic scale is at type-scale.com.
Text in regular
Text in regular italic
Text in medium
Text in medium italic
The width of the primary logo should not scale down below 25mm in print and 75px on screen.
When necessary, the secondary logo without the curves can be used. For instance, when the tone needs to be more serious, when the background is too busy…
Prefer these combinations for the logo, text and main brand declinations. On white or colored backgrounds, the logo and text should be charcoal. They should be white on dark backgrounds.
An investment in knowledge pays the best interest.